Shaping global policy and patient access for people living with complex mental health conditions
A documentary and patient content repository that headlined the UN General Assembly Mental Health Summit — establishing Boehringer Ingelheim as a purpose-led leader in schizophrenia and mental health.
What We Did
We created a documentary and repository of supporting content featuring patients and caregivers living with schizophrenia and major depressive disorder — content that became a central feature of the UN General Assembly's Mental Health Summit and a wider international campaign appealing to patient groups and policymakers.
The work headlined policy discussions and roundtable debates at the World Health Assembly in Geneva, repositioning schizophrenia from a clinical condition to a deeply human, lived experience — challenging stigma and sparking empathy at the highest levels of international health policy.
"For the first time, our content didn't just communicate our message — it became the message that others wanted to carry."
Global Communications Director, Boehringer IngelheimCampaign: Schizophrenia in Real Life — Stories of Challenge, Resilience & Hope
- Featured content at the UN General Assembly Mental Health Summit
- Headlined WHO World Health Assembly policy debates in Geneva
- Powered a scalable engagement platform connecting patients, policymakers, HCPs and media
- Set a new precedent for Boehringer's use of patient-centred perspectives across future campaigns
- Established Boehringer's authority as a purpose-led advocate for systemic mental health change