Authentic health content that powers health innovation
Creating authentic content from the real-life experiences of patients, caregivers and healthcare professionals - and the engagement, collaboration and measurable value it unlocks for pharma, biotech and health systems worldwide.
The leading authentic health content specialists
FIXING US is a global specialist in authentic health content: unscripted content created from the lived experiences of real patients, caregivers, healthcare professionals and other health system stakeholders. Originating from Fixing Dad, a single family journey that became an acclaimed BBC documentary, we have evolved into an organisation trusted by many of the world's leading pharmaceutical, biotech and healthcare-related brands, working across complex health systems, internal and external initiatives, global and local deployments, in more than 20 countries.
What sets us apart is how our content engages and what it unlocks. The way we create it builds stakeholder-engagement mechanisms, world-class recruitment capability, real-world outcomes and AI-powered insight through Authentic Intelligence™ - turning real journeys into better engagement, collaboration, education, adoption and even return-on-investment.
the UK and USA to Asia
documentary Fixing Dad
What we deliver
Five connected capabilities - each one a direct route into the detail on our What We Do page. The link is the card: no toggles, no hidden copy.
- 01Authentic ContentUnscripted and expertly-edited patient journeys and stakeholder content that outperform curated material on trust, engagement and measurable outcomes.
- 02Stakeholder-EngagementContent creation that can also be a transparent mechanism for collaboration between brands, patient groups, clinicians, policymakers and other health system stakeholders.
- 03RecruitmentPatients, caregivers, HCPs, KOLs and policymakers recruited compliantly for content, forums, research and engagement programmes for any jurisdiction.
- 04Virtual ForumsTargeted, structured and secure online discussions that surface the themes conventional research and engagement tends to flatten.
- 05Authentic Intelligence™An innovative AI-powered large language model, built for healthcare, that turns authentic footage into on-demand insight and widens opportunities to embed patient voices.
Trusted by leading brands and health systems
Our clients and partners include AstraZeneca, Novartis, Roche, Boehringer Ingelheim, GSK, Bayer, Daiichi-Sankyo, Pfizer, Dexcom, Ascensia, Medela, Air Liquide, Myriad Genetics, Valneva, Essential Pharma, Ethypharm, Raisio, CellCentric, Nestlé Health Science, NHS England, the BBC, NBC, Amazon, Prudential and SwissRe.
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Want to get a feel for what authentic looks like?
Real patients, families and clinicians with lived experiences filmed across the world - and the brands, broadcasters and health systems their journeys have moved.
Delivering genuine results and outcomes, not just impressions
Authentic content has changed patients' and stakeholders' behaviours for clients - in policy, in patient outcomes, in commercial performance, in earned reach, in clinical practice and in the value a single production can go on to generate.
Policy and system change
Commercial and brand impact
Reach and earned media
Clinical engagement and deployment
Demonstrating the power of authentic content: the Health Innovation System (HIS) Framework
Every health innovation depends on people engaging with it: healthcare professionals, researchers, clinicians, providers, regulators, payers and, above all, patients. The Health Innovation System (HIS) Framework maps how authentic content expands that engagement and value-creation across every stage of a medicine's journey, from clinical trials through approval to patient access.
Examined in peer-reviewed research, the framework shows how content from real patient journeys and stakeholders' lived experiences widen collaboration, speed up progression between stages and compound value as innovation advances - and why the earlier authentic content is deployed, the greater its effect.
Some of the things our clients and partners have said Placeholder copy
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The films gave our stakeholders something no deck ever could - a reason to sit in the same room and agree on what needed to change.
Compliance signed it off first time. That almost never happens with patient content, and it is why we keep coming back.
Five years on, the content is still in active use with our NHS partners. Very little we commission has that kind of lifespan.
They recruited the participants we had been told were impossible to reach, and did it compliantly across three countries.
The forum surfaced themes our market research had flattened for years. It changed the brief for the whole programme.
A single production that our teams in four markets adopted without re-shooting a frame. The return on that is hard to overstate.
Grounded in published research
Our approach is demonstrated in a plethora of case studies and is set out in peer-reviewed research examining how authentic content embeds patient voices across health innovation - indexed on Google Scholar, with journal publication forthcoming. You can read the research, download our Introduction to FIXING US, or subscribe to our newsletter for new case studies, films and findings.
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