What We Did

Devised and delivered a campaign and collaborative stakeholder-engagement mechanism designed to support Entresto's introduction to the UK by accelerating necessary structural change within the NHS.

FIXING US sourced and recruited the first patient in Europe to be on the treatment.

By creating a powerful hero documentary with an authentic heart failure patient story at its core, Fighting Failure included co-created content designed to engage patient groups, charities, professional bodies and policymakers — helping stakeholders collaborate on the co-creation and diffusion of content and messaging.

Campaign: Co-creation that brings stakeholders together and accelerates system redesign

Delivered a transparent and highly effective co-creation mechanism featuring patient groups, professional bodies, charities and policymakers, including the UK Health Secretary.

Led to faster internal and external activation, the creation of HCP education platforms, short films deployed in Parliament, and a feature-length documentary on Amazon supporting disease awareness and education with strong stakeholder engagement.

• Accelerated NHS system redesign by 3–5 years and compressed the advocacy lag by 3+ years
• Sped patient access by 3–6 months per patient and increased stakeholder adoption from years to months
• A £300k mechanism that delivered an incremental ROI of £11.9–£23.8m annually between 2021–23
• Winner of the PMEA Award for Excellence in Patient Education and Support; Communiqué Awards finalist for Excellence in Patient Programmes