Mental Health
Boehringer Ingelheim · International
Shaping global policy and access for people living with complex mental health conditions
A documentary that headlined the UN General Assembly's Mental Health Summit and the World Health Assembly in Geneva.
Read MoreNovartis · UK
Unprecedented stakeholder collaboration — £11.9–23.8m annual ROI
Fighting Failure accelerated NHS system redesign by 3–5 years, compressed the advocacy lag by 3 years, and sped patient access by 3–6 months. PMEA Award Winner.
Read MoreAstraZeneca · International
AstraZeneca's #1 YouTube content — 1.1 million organic views
A multi-video lung cancer series that broke beyond pharma audiences to achieve cultural relevance at global scale — attracting major clinical and advocacy partners including ASCO and NCI.
Read MoreNestlé Health Science · UK
Turning lived experience into a scalable content asset for paediatric tube feeding
A three-part documentary that became the cornerstone of branded and unbranded education, integrated into NPlusHub, CRM welcome journeys and dedicated stakeholder engagement hubs.
Read MoreRoche · UK
Elevating sight loss to national policy priority — appointing the first Eye Care Director
The Eyes Have It campaign contributed to the appointment of the UK's first National Clinical Director for Eye Care and united major charities, clinicians and cross-sector industry.
Read MorePrudential · UK
Fixing Dad — millions of BBC viewers with zero media investment
A sponsored documentary on BBC TV and iPlayer that generated massive free PR across national media, ITV This Morning, CNN, RTL Germany and led to NHS and parliamentary engagement.
Read MoreAstraZeneca · International
Building a ground-breaking coalition to drive COPD policy change globally
Patient journeys that catalysed the Speak Up for COPD coalition — securing long-term funding from major pharma leaders and establishing a Global Advocacy Standard for respiratory disease.
Read MoreMedela · USA & Global
Building trust in the NICU — humanising breastfeeding for premature infants
Ashlee and Natalie's story became a trusted asset across global NICU teams, HCP education platforms and advocacy bodies including March of Dimes and EFCNI — without paid media.
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