Patient — Mental Health Mental Health

Boehringer Ingelheim · International

Shaping global policy and access for people living with complex mental health conditions

A documentary that headlined the UN General Assembly's Mental Health Summit and the World Health Assembly in Geneva.

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Patient — Heart Failure Cardiovascular

Novartis · UK

Unprecedented stakeholder collaboration — £11.9–23.8m annual ROI

Fighting Failure accelerated NHS system redesign by 3–5 years, compressed the advocacy lag by 3 years, and sped patient access by 3–6 months. PMEA Award Winner.

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Patient — Lung Cancer Oncology

AstraZeneca · International

AstraZeneca's #1 YouTube content — 1.1 million organic views

A multi-video lung cancer series that broke beyond pharma audiences to achieve cultural relevance at global scale — attracting major clinical and advocacy partners including ASCO and NCI.

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Caregiver — Tube Feeding Neurology & Nutrition

Nestlé Health Science · UK

Turning lived experience into a scalable content asset for paediatric tube feeding

A three-part documentary that became the cornerstone of branded and unbranded education, integrated into NPlusHub, CRM welcome journeys and dedicated stakeholder engagement hubs.

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Patient — Macular Condition Ophthalmology

Roche · UK

Elevating sight loss to national policy priority — appointing the first Eye Care Director

The Eyes Have It campaign contributed to the appointment of the UK's first National Clinical Director for Eye Care and united major charities, clinicians and cross-sector industry.

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Patient — Diabetes Diabetes

Prudential · UK

Fixing Dad — millions of BBC viewers with zero media investment

A sponsored documentary on BBC TV and iPlayer that generated massive free PR across national media, ITV This Morning, CNN, RTL Germany and led to NHS and parliamentary engagement.

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Patient — COPD Respiratory

AstraZeneca · International

Building a ground-breaking coalition to drive COPD policy change globally

Patient journeys that catalysed the Speak Up for COPD coalition — securing long-term funding from major pharma leaders and establishing a Global Advocacy Standard for respiratory disease.

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Caregiver — NICU Neonatal

Medela · USA & Global

Building trust in the NICU — humanising breastfeeding for premature infants

Ashlee and Natalie's story became a trusted asset across global NICU teams, HCP education platforms and advocacy bodies including March of Dimes and EFCNI — without paid media.

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